SCA Promotions Selects Surety, Inc. to Validate Data Integrity
HERNDON, VA, – Surety, Inc., a leading provider of data integrity services, today announced that SCA Promotions, the world\'s leader in prize coverage for contests and promotions, has selected its AbsoluteProofSM Data Integrity Service to validate the integrity of electronic files containing entries for prizes, sweepstakes, and promotions.
Since 1986, SCA has guaranteed more than $12 billion in prizes, including coverage for Pepsi’s “Play for a Billion” summer promotion and Taco Bell’s \"Think Outside the Park\" hit-the-floating-target event at the 2002 World Series. With Surety’s AbsoluteProof service, SCA can be assured that electronic data supplied by contest sponsors has not been altered since its creation.
“Now more than ever, contest entries and prize information are stored and transmitted in electronic form—often in real-time,” says Bob Hamman, president and founder of SCA Promotions. “It is imperative for SCA to establish, beyond a shadow of doubt, the origin, authenticity, authorship, and creation time of that electronic data. Surety’s AbsoluteProof is the only data integrity service that enables us to irrefutably prove that a file was created when claimed and has not been changed since. It is an innovative, elegant, and simple solution to a potentially high-stakes challenge.”
By implementing Surety’s cryptographically verifiable technology, SCA is adding a new security element to the electronic submission of contest entries and promotion information. With the AbsoluteProof service, SCA gains a digital notarization of every electronic record—without disclosing the actual contents of that data.
“As both a pioneer and leader in the promotional risk management industry, SCA’s business is built on its reputation for integrity,” says Tom Klaff, CEO of Surety. “We are pleased to partner with SCA to help ensure tamperproof contests and build customer confidence in their outcomes.”
About SCA Promotions
Since 1986, SCA has provided prize coverage for more than $12 billion in prizes and paid out nearly $100 million in prizes for promotions in a number of industries including sports, direct mail, retail, media, Internet, and gaming. SCA\'s array of clients includes Grab.com (the first and only billion-dollar online promotion), Coors Brewing Company, Pepsi, General Mills, AT&T, American Express, Sony, Procter & Gamble, and Taco Bell. Contact SCA Promotions at 888-860-3700 or visit http://www.scapromotions.com for more information.
Posted: Monday, June 23, 2003