Surety Podcast Addresses Coke-Pepsi IP Theft Case Demonstrating Critical Impact of Data Integrity
Podcast Examines the Growing Need of Data Protection as a Key Factor in Securing Trade Secrets and Proprietary Information as it Moves Beyond the Corporate Perimeter
HERNDON, VA – July 25, 2006
Surety, LLC, the leading provider of electronic data integrity solutions, today announced its commercial availability of an expert Podcast that takes an in-depth look at the recent Coke-Pepsi IP theft case and addresses IP protection as a catalyst for changing the opinion of data integrity. This podcast features industry analyst Tom Kouropoulos, President and founder of the Delphi Group, and Tom Klaff, CEO of Surety, in a 10 minute exploration of the importance of IP protection in today’s sophisticated electronic world.
The Podcast is intended to engage and educate corporate executives, inside counsel and other key organizational leaders in a discussion on the recent events that occurred in the Coke-Pepsi IP theft and how trade secrets are the most powerful, but also among the most risky, form of IP in any organization. This discussion also highlights ways in which companies can leverage and protect their electronic information assets as they travel both inside and outside of the corporate perimeter among trusted employees, partners and key stakeholders.
“Data integrity hinges upon people, business processes and technology working in synchronization,” said Tom Klaff, CEO of Surety. “In this Podcast, Tom Koulopoulos and I establish that the core competency of every organization today rests upon on how well it can leverage and protect its information assets. With data integrity controls, like electronic signatures and third-party timestamps, integrated into business processes, companies are able to deter electronic data theft and tampering and ultimately prove the ownership and authenticity of their electronic records.”
To download and listen to the free Podcast, along with a complete two-page Situational Analysis, click here.
About Surety, LLC
Founded in 1994, by two prominent Bellcore Scientists, Surety is recognized as a premiere trusted time-stamp authority. The Company's flagship product AbsoluteProof ® provides a security procedure that objectively demonstrate the time and content integrity of electronic records, and places their client organizations in the strongest possible position if and when the legal credibility of that data is challenged by an opposing party. For more information, visit http://www.surety.com.
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Posted: Tuesday, July 25, 2006